The audience we expected for this film was of mostly males aged 15 - 30, with a specific occupation or segmentation. Youtube, where the film was uploaded for public viewing, allows the user to see the demographics of the people who have have accounts and have seen the film. The statistics are as follows.
These demographic statistics from youtube fistly show an expected male dominance in the viewing figures of the film opening, with 80% of the viewers being male, and the expected lower female figures of only 20%.
The age demographics are also very reassuring for our film are also very reassuring when it comes to the expected target audience. 70% of viewers fell within the 13-17 age group, the upper half of which is an area we are targeting, and a total of over 90% of viewers fall between the ages of 13-34, almost the very age range that we stated in our planning.
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