The typical person we would expect to target with this film would be:
Sex - Male (stereotypically, males would be more attracted to the horror genre, however females would not be ignored)
Age - 15-30
Family Type - No family of their own/very young child with no film interest
Income - UK Average, some disposable income/NA if still at school
Occupation - First or second job, lover levels/NA if still at school
Education - 6th Form school/College
Ethnicity - All Targeted
Religion - All Targeted
Economic Group - Classes B/C, aspirational youngsters
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